Launching a podcast is exciting — and with Blubrry, you don’t have to do it alone. Right after you purchase hosting, you’ll soon see our optional guided onboarding flow, a step-by-step process that helps you set up your show quickly and confidently.

Onboarding will walk you through:

• Choosing your show title and category

• Adding or creating artwork

• Setting up a website (if you’d like one)

• Uploading a trailer or preview episode (your own or Blubrry’s pre-recorded option)

• Getting ready to submit your show to Apple Podcasts and Spotify

Think of onboarding as your guided launchpad. The checklist below is your companion reference — you can print it, mark it up, and use it anytime to make sure you don’t miss a step, even after onboarding is complete.

Planning

___ Decide on your content, genre, show format, and goals
___ Create your logos, branding, and website theme

Content Production

___ Decide on a media format (audio, video, or both)
___ Pick the tools and software needed to create your episodes
___ Record and edit your trailer or first episode (or use Blubrry’s pre-recorded trailer to get started quickly)
___ Explore Blubrry’s AI tools to help with transcripts, show notes, and more

Distribution

___ Set up your podcast website (Blubrry Publisher, WordPress + PowerPress, or another option)
___ Confirm your hosting plan is active (e.g., Blubrry Media Hosting)
___ Publish your trailer or first episode
___ Submit to directories (Apple, Spotify, and others)

Measurement

___ Set up website analytics (e.g., Google Analytics)
___ Review podcast statistics (Blubrry IAB-certified statistics)
___ Set up an audience survey (Blubrry.com Audience Survey)

Promotion

___ Add your podcast to as many directories as possible (Apple, Spotify, Amazon Music, etc.)
___ Create a social media strategy (e.g., TikTok, Facebook, Instagram, Twitter/X)
___ Set up a mailing list or newsletter
___ Promote at events, conferences, or in your community
___ Explore paid or traditional marketing (e.g., Google Ads)

Explore Helpful Features

Blubrry hosting includes powerful add-ons to make growing and monetizing your show easier:

___Thrive Bundle
___Premium Podcasting
___Podcast AI Assistant
___Vid2Pod Conversion

Onboarding + Checklist = Success

The onboarding flow helps you launch right away, and this checklist keeps you organized for the long run. Together, they ensure you don’t miss a step and your podcast gets off on the right foot.